Research Factors that Influence on Impulse Purchasing Behavior of Consumers in Supermarket
Yi Hsu, Doankimyen Mai

Abstract
Impulse purchasing behavior is a common activity with customers who buy goods without planning. This research aimed on analyzing factors that impact on the impulsive decision of buyer in supermarket. Based on an analysis of 391 samples collected from customers shopping in supermarkets and by applying the STATISTICA 10,the results showed that the three factors in the model significant positively affected on the decision of impulsive buyer, namely: Time available, Money available and shopping atmosphere. The other factors are Mood of customer, Store layout, Store staff, Store promotion and two moderate variables with insignificant in this research.

Full Text: PDF