Factors Influence on Tourists’ Satisfaction of Urban Marketing in Mongolia
Yi Hsu, Sugaraa Khurelbaatar

Abstract
This study aimed to determine what factors influence on tourists’ satisfaction during visiting the city in Mongolia. The data had been collected from domestic and foreign tourists who were visit the city and the hypotheses were tested by applying LISREL8.8 with covariance matrix. The results depicted only one hypothesis was supported and others were rejected. City infrastructure positively impacts on tourists’ satisfaction was supported. Other independent variables were city reputation, attraction, workforce, economy, street marketing, and destination marketing without significant influence on tourists’ satisfaction.

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