Effects of Artefact, Rites, Beliefs, Value and Place on Return on Sales in Four Selected Commercial Banks in Kaduna Nigerian
Ahmed Bawa Bello, Atabo Okpanachi Victor, Ahmed Modu Kumshe

Abstract
This study assessed the effect of Artefact, Rites, Beliefs, Value and Place on Return on Sales in selected Commercial Banks in Kaduna metropolis Nigeria. The activities of the selected Commercial Banks between the periods of year 2008 to 2016 were considered. 348 questionnaire were administered out of which 301 responses were returned and analysed on Artefact, Rites, Beliefs, Value and Place. Descriptive statistics were used to summarize the data and regression analysis was used to test the hypotheses formulated. The results showed that the organizational culture is statistically significant to financial performance of ROI, and ROS. The study recommends policies that will enhance a strong organizational culture on the side of management and emphasis should be put on the location of a business as it has, in all cases, the culture trait with the greater impact among the 5 cultural traits under consideration.

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