The Cultural Value of Resilience: the Kazakhstan Case Study
Prof Dr. LOW, Kim Cheng Patrick Ph.D. (UniSA) Chartered Marketer; Ms ISLYAMOVA,Aizhan, MBA; MsAKSHALOVA,Bakhytul

Abstract
This studyhighlights theKazakhs and the Kazakhstanis arebeing influenced by the value of resilience. Several explanations are put forth on why Kazakhs / Kazakhstanis are resilient. Interviewing method was deployed. Influenced by its geography, history and the value of achievement, Kazakhs and Kazakhstanis are adopting “being resilient” as the value that they work and live by. They are also pushed by the President‟s Vision 2030/ 2050. There were of course, research limitations/implications but future research, if a budget permits, can employ more interviewers. The practical implications are that being resilient is an advantage, it can also lead to strengthen the Republic‟s economy. In business, being resilient is vital since it gives the people the necessary rocket fuel. However, it is said that any culture is dynamic, and events may change perceptions and values, and hence, a highlight on whether the Kazakhs/ Kazakhstanis are, in fact, „„becoming softer‟‟ is also discussed. The article provides a new/continuing perspective on cultural value of resilience in Kazakhstan. (165 words)

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