International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online)

Enterprise Professional Diversity and Challenges for Social-Collaboration Technologies
Dr. Nadine Guhr, Ferry Nolte, Professor Dr. Michael H. Breitner

Abstract
This paper investigates the potential impact of a diverse work environment on the intention to use enterprise social collaboration technologies. In a larger organization, different work practices and technology perceptions collide, which complicate the successful implementation of an enterprise social network. The first assessment of thisfactors will contribute to the growing field of enterprise social media research. By conducting a structured literature review of the professional diversity phenomenon in the information system (IS)research literature and reference literature (e.g., management or psychology research) a synthesis for the enterprise social media research stream is made. The main findings are three impact clusters resulting from professional diversity:98task characteristics, occupational subcultures and personality traits. The three clusters have unique ways to impact the intention to use an enterprise social network, resulting in a first assessment of positive and negative impact factors for a successful implementation of such information systems.

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