International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online)

Corporate Culture and Business Strategy: Which strategies can be applied more easily in which culture?
Yunus Emre Tasgit, Faruk Kerem ŞENTÜRK, Ercan Ergün

Abstract
In the research, it is intended to fill the gap in the literature by identifying the impact of the corporate culture on business strategy. Quantitative research method was used in the study and the data were obtained using the survey technique. According to the results, the most important corporate culture type that has an impact on proactive strategies is adhocracy culture. In the firms where competitive characteristics are dominant, the firms usually prefer aggressive strategies. Imitative and defensive strategies are generally preferred in the firms dominated.

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