International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online)

Perception of University Students towards Quality of Service: Sample of Onsekiz Mart University, Çanakkale
Dr. Murat AKSU, Dr. Hacı Mehmet YILDIRIM, Dr. Sinan GÖKDEMİR

Quality of service is one of the important steps in creating customer satisfaction. In the past, the quality of service was important for only companies that produce just goods, now it has become important for companies that produce goods and services. Therefore, the aim of this study is to measure the service quality perceptions of university students. Accordingly, the questions were asked by using questionnaire technique to students of tourism department at Çanakkale Onsekiz Mart University. A total of 300 questionnaires were distributed with a return rate of 240. According to the results of the research and the perception of tourism students according to their classes, it is found that 4th grade students have more positive perceptions of teaching quality than the 2nd grade students. It was also found that students with a high GPA were more positive than low GPA students. According to the results of the regression analysis, participants' perception of teaching quality shows that they are satisfied with 41%. A unit increase in the variables of "good education" and "general skills" from the independent a variable was found to have a positive effect on satisfaction.

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