The Study of Consumer Psychology and Purchasing Behavior on Jump-Dealing Problem
Cong Chen & Hongjian Qu

Abstract
In the rapid development of e-commerce, ‘the store selected online shopping’ jump-dealing problem has become a major problem that many enterprises have to face, but also some scholars have conducted a study on this issue. of course, some scholars have found the problem and studied it. Based on the shop online shopping literature jump "detailed reading, we sort and analyze the results and opinions of current research in this paper .And according to these results combined with the enterprises facing difficulties, we studied and analyzed further on this issue, prepare adequate support for the research on the literature after.

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