The Effect of Strategic Thinking Styles on the Enhancement Competitive Capabilities of Commercial Banks in Jordan
Sulieman Ibraheem Shelash Al-Hawary, Thaer Fahmi Salim Hadad
Abstract
This study aimed to identify the patterns of strategic thinking (synthetic thinking, realistic thinking, ideal thinking,
and the practical thinking) and its impact in enhancing competitiveness in commercial banks in Jordan. The
purposive sampling was used for the selection of the study sample which consisted of managers and heads of
departments interested in strategic thinking in commercial banks in Jordan, of (21) banks. (121) questionnaires
were subjected for statistical analysis and test hypotheses of the study. The study concluded according to the
results that the level of adoption of strategic thinking patterns in commercial banks in Jordan was synthetic
thinking, ideal thinking, realistic thinking and practical thinking was all of high level. The level of achieving the
competitive capabilities, the quality of service and reduce costs came with high level. The study also found that
there are significant statistical effect of strategic thinking dimensions of synthetic thinking and realistic thinking.
There is no significant statistical effect of strategic thinking dimensions of ideal thinking and practical thinking.
Accordingly, the researcher recommends the adoption pattern of synthetic thinking and realistic thinking because
of their impact is reflected positively on the increased competitiveness in these banks. Also, providing those
sections that are looking at patterns of strategic thinking of new graduates and those of high academic
qualifications and the experienced in order to keep these sections contribute actively to the success of the
enterprise.
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