International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

Trade Liberalization, Consumer-Friendly and Corporate Social Responsibility
Wang Ying, Luo Ji, Duan Xuemei

Abstract
Not competitive totally market in an international duopolistic market, we prove that in case of 1. When both foreign and domestic company care more the consumer-oriented CSR initiatives, it will decrease the tariff rate if the weight is high initially; 2. When foreign company cares more the consumer-oriented CSR initiatives, it will decrease the tariff rate if the weight is high initially; however, 3. When only domestic company cares the consumer-oriented CSR, it will increase the tariff rate against the foreign company. In an international duopolistic market, the consumer-oriented CSR initiative of both companies is the dominant strategy if the CSR cost is sufficiently low.

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