Predictors of Egyptian University Students’ Charitable Intentions: Application of the Theory of Planned Behavior
Madiha Metawie, Rasha H. A. Mostafa

Abstract
The main purpose of this study was predicting the antecedents of university students behavioral intentions towards charity donations in Egypt, and further examining the potential influence of both religiosity and gender based on a well recognized social psychology theory namely: Theory of Planned Behavior (TPB). To undertake this, a conceptual framework was designed and relationships among its constructs namely: attitude, subjective norms, perceived behavioral control, religiosity, gender and behavioral intentions were hypothesized. Data was collected from 339 Egyptian university students. All hypotheses were tested using Structural Equation Modeling (SEM). The research results contributed to the literature by proposing a revised TPB model, where; ‘Perceived Behavioral Control’, ‘Religiosity, and 'Subjective Norms' mediated by perceived behavioral control were all found to be significant predictors of students’ behavioral intention to donate to charity. The current study considered gender as a sole demographic variable, future researches would take into consideration other demographic variables such as education, income and age. In addition, prospect studies can go one step further and evaluate the actual behavior. It will also be interesting to explore the behavioral intentions of students in nations predominately influenced by other religious affiliations (e.g. Jewish, Buddhist), and have different culture orientations.

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