The Effect of Social Characteristic in the Acceptance and Continue Usage for Information Technology in the Public Sector
Dr. Sami Mohamed Al Haderi, Dr. Azelin Binti Aziz
Abstract
Purpose: This study aims to test the factors influencing the acceptance and continue usage of technology in
public sector. In addition, the study added one important factors of social characteristic to the key factors in the
theory of technology acceptance in order to provide better understanding for the factors influencing the
acceptance of information technology among the individual perceptions. Methodology: survey questionnaire was
distributed to 53 government utilities and 357 cases were used in the analysis. SPSS and Structural Equition
Modeling AMOS 18 was used for the analysis of the proposed model. Findings the study confirmed the theory of
TAM and showed its potential capability in the public sector. the study has provided empirical evidence for the
positive effect of subjective norm on the intention behaviour to use towards the actual usage for the technology
the study has provided empirical evidence for the positive effect of social characteristic on the intention
behaviour to use. Empirical evidence has shown that the employees and managers have the capability to use the
technology. Significance: This study has provided empirical evidence for the effects of new technology
determinants in the government sector. In particular, it has successfully revealed that subjective norm and
organization culture, are important determinants in influencing the adoption and continue usage of technologies.
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