The Impact of Tourism Marketing Mix Elements on the Satisfaction of Inbound Tourists to Jordan
Dr. Sima Ghaleb Magatef

Abstract
The purpose of this paper is to study the impact of tourism marketing mix and how it affects tourism in Jordan, and to determine which element of the marketing mix has the strongest impact on Jordanian tourism and how it will be used to better satisfy tourists. The paper will focus on foreign tourists coming to Jordan; a field survey will be used by using questionnaires to collect data. Three hundred questionnaires will be collected from actual tourists who visited Jordan, the data will be collected from selected tourism sites like (Petra, Jarash,…. etc.) and classified from one to five stars hotels in Jordan. The questionnaire will be designed in different languages (English, French and Arabic) to meet all tourists from different countries. The study established that from all the marketing mix elements, the researcher studied, product & promotion had the strongest effect on foreign tourist's satisfaction, where price and distribution were also effective significant factors. The research recommends suitable marketing strategies for all elements especially product & promotion.

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