ICT and Gender Specific Challenges Faced by Female Entrepreneurs in Nigeria
MOTILEWA, Bolanle Deborah; ONAKOYA, Olorunfemi Adebisi; OKE, Adunola Oluremi
Abstract
The accepted “gender” generalization in the Nigerian society expects a female to be dominantly a homemaker
and not engaged in stressful, high-risk business activities, generalized as entrepreneurial activities. This has
hindered many Nigerian female entrepreneurs from starting, running and growing successful business
enterprises, as they face many political, economic and social obstacles in the society as highlighted by the
feminist theory. Following the resource-based theory; this study highlights the importance of a nation to fully
utilize all its resources including women who constitute 49% of Nigeria’s population. Through case study
research of two successful female entrepreneurs in Nigeria, this study established that ICT does have a positive
influence in tackling the challenges faced by female entrepreneurs, as the two successful female entrepreneurs
studied, highlighted in their interviews how they gained advantage in the business world by the use of various ICT
tools. From the case study analysis, a framework was created to serve as a yardstick for measurement of
successful female entrepreneurship. It is anticipated that the insights developed in this study will be beneficial
both by female entrepreneurs across developing countries and the world at large, and in effective program
development by policy designers.
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