Factors Influencing Electronic Commerce Adoption: A Case Study of Iranian Family SMEs
Seyed Kaveh Jamali, Behrang Samadi, Behrooz Gharleghi

Abstract
The rate of EC adoption as a main driver of business internationalization in Iranian family SMEs in the decision time of joining the Iran’s economy to the WTO is questionably low. Relatively, this research investigated on factors influencing electronic commerce (EC) adoption in Iranian family SMEs. In this way, despite of the existence of heavy-loaded literature in relation to EC adoption in LSEs and SMEs either in developed or even developing countries, there was almost no study in family SMEs’ context in Iran. Moreover, the distinctiveness of family SMEs, particularly in case of developing countries, limited the generalization of the prior research findings for illustrating such dearth in such unique SMEs in Iran. Given the situation, this study was conducted by an experience research through of semi-structure (in-depth) interviews with an explanatory nature to identify the EC adoption determinants in Iranian family SMEs. To this end, the primary qualitative data collected by the semistructural interviews was analyzed by ‘Deductive Content Analysis’.

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