Study on the Transformation of Traditional Manufacturing in the Era of Big Data—the Case Based on Haier Group in China
Zhicheng Gao

Abstract
The purpose of business is to "create customer". In the era of the industrial economy, it was enterprises that lead users. But the Internet era, with the emergence of new business models of e-commerce and social networking, has changed the relationship between businesses and their customers, and that gives customers a louder voice in the commodity trade where user’s needs are more multiple and complex than ever before. In the past as long as a business kept large-scale manufacturing, it could make profits, which has past. It is the key to "create customer" to grasp and meet the needs of users accurately. And it will come true with powerful tools including cloud computing technology and big data mining techniques. This article is to explore new opportunities to help Chinese traditional manufacturing break through the development bottleneck in the background of big data.

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