The Reform of Chinese Public Management Mode in the New Media Context: Dilemmas and Countermeasures
Nan Zhou, Feng Feng

Abstract
From the perspective of mass communication, this paper researches how new media widely accelerates the reform of Chinese traditional mode of public management. After arguing the fact that traditional media complies with and maintains the structure of Chinese pyramidical government management, we discuss that new media has made a strong impact on traditional media and analyze management dilemma and technology dilemma existing in our traditional public management mode. In order to adapt for the development of new media and shake off the fetters of double dilemmas, the paper puts forwards related countermeasures and suggestions for transforming traditional management mode, including adjusting traditional management thoughts, constructing double levels governance model, regulating behaviors of netizens’ participation in government management and improving information management technology.

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