Effect of Entrepreneurship Orientation and Marketing-Based Reward System towards Marketing Performence
Suliyanto

Abstract
Puposes of this study were to explain the influence of entrepreneurial orientation and marketing reward system toward customer orientation and competitor orientation also to explain customer orientation and competitor orientation toward marketing performance.To test the empirical models, Structural Equation Modeling (SEM) was used. Among the software used to assist the analysis in this study were 16.0 AMOS, SPSS 16.0 and Microsoft Excel 2007. Sample size of this research was 200 owners and/or managers of Small and Medium Enterprises (SMEs) running food and beverage sector in the residency Banyumas areas. The results showed that entrepreneurial orientation has a positive effect on customer orientation and competitor orientation, marketing reward system has a positive effect on customer orientation and competitor orientation, customer orientation has positive affect marketing performance, but the competitor orientation has no positive effect on marketing performance.

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