The Incentive Mechanisms of the New Generation Employees
Liu Yanfang

Abstract
With the times changing, the new staffs born in 1980s, 1990s have completed their higher education, come into the workplace and gradually become the mainstream. Because of the personality of the new generation employees, many management mechanisms of the enterprise will meet challenges. So this paper analyzes the changes of the incentive mechanisms with the case of Procter & Gamble. Firstly, the paper introduces the basic concepts and theoretical models of incentive mechanism, then analysis the characteristics of the new generation workers, lastly combines the incentive mechanism of Procter & Gamble to put forward the views on the incentive mechanism of the new generation.

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