Loyalty Program Factors and How do they affect Customer Behavior
Alazzam, Fahad; Christian Bach

Abstract
This paper based on analysis and study of how organizations gain a customer loyalty, and what are affect a consumer behavior. The reader can can simply prove that increase customer lifetime value, build real customer relationship base on relevance, influence the elasticity of a purchase decision, and increasing share of wallet are very and important factors that guide any to gain a customer loyalty. The findings prove that the factors that mentioned in this research have a direct effect on the customer behavior, and give them a specific data to gain customer loyalty. This paper focus on customer behavior, understanding this behavior will guide to gain a customer loyalty. These factors can guide to gain this loyalty before the competitors do. The designing of the practical implication is very willing, and it can be used by any organization that needs to gain a customer. Examples are the originality of this article which is used to build a good reputation and achieve the success in an honest way. The four factors which have a positive effect for organizations to stay customer behavior.

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