Research on Development Mechanism and Model of Shanghai Digital Content Industry Based on the Integration of Three Networks
Sheng Liu Li Tao, Shaofeng Lan

Abstract
Based on the analysis of the present situation of Shanghai digital content industry, the demand analysis for digital content industry is demonstrated based on the integration of three networks. Then the growth mechanism of digital content industry chain is further explored based on industrial economics, theory of industry chain. Finally, the present situation and problems in the development of Shanghai digital content industry are analyzed, suggestions and measures for the future development of the digital content industry are proposed.

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