The Evolution Analysis of Endogenous Comparative Advantages of Chinese Liquor Enterprises
LUO Xiao, YE Wenming

Abstract
At present, the living space of Chinese liquor enterprises has been facing an unprecedented pressure. If they themselves cannot set up an endogenous comparative advantage, the liquor and liquor enterprises might become marginalized in the fierce competition. This paper tends to set up a dynamic comparative model for the enterprise, which can simultaneously make the technological dynamic change and dynamic of comparative advantage endogenous. Moreover, through the comparison between Wuliangye and Jiuguijiu, two famous Chinese liquor enterprises, the paper analyzes the inherent determinants and their evolution trend of endogenous comparative advantages of Chinese liquor enterprises and further researches on the necessity and path of building up endogenous comparative advantages of Chinese liquor enterprises.

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