The Impact of Cultural Values Emergence on the Financial Decision Making Behavior: Case Study of Chinese Women
Khurram Abbas, Yulei Rao, Jiying Wang

Abstract
This paper empirically discusses the changing behavior of Chinese working females’ in household financial decision-making towards selecting the right time and person and having a self-owned house before getting married. Conventional concept of masculine dominance in the household decisions based on the results of the survey conducted for the Chinese working women in this study proved wrong. Chinese working women have participatory behavior in household financial decisions and realize the importance of reciprocal contribution with men in covering the cost of a self-owned house. Even though their cultural values have emerged with foreign culture, they still keep the traditional values and especially regarding the importance of buying a house before marriage along with an influential pressure from the society. The core cause of this paradigm shift in their behavior and intention to contribution is a result of the economic stability of women by working shoulder to shoulder with men.

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