The Level of Applying Competitive Intelligence as Perceived by Managers at Telecom Company "Zain" in Jordan
Dr. Fatima Lahcen Yachou Ait Yassine

Abstract
This study aimed to identify the level of application of competitive intelligence, as well as the impact of some personal variables in the managers' assessment of the level by which the telecom company Zain the applied the areas of competitive intelligence represented by: planning, collection, analysis, communication, in addition to finding out how the level of application of competitive intelligence in the examined company from the point of view of managers varies by varying variables such as gender, age, and years of experience in work and specialization. The population of the study consisted of all managers in the examined company, the sample of the study was (130) managers that were selected randomly from the population of the study. A questionnaire was used as the instrument of data collection. The study found the following results: ? The application of competitive intelligence in Zain Telecom Company from the point of view of managers was large in all areas. ? There were no statistically significant differences at significance level of (a= 0.05) in the level of application of competitive intelligence in Zain Telecom Company from the point of view of managers due to the personal characteristics of the respondents (gender, age, years of experience and specialization). Based on the results of the study, a series of proposals and recommendations were presented to the company and researchers.

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