Industry-specific Competitive Actions within the Turkish Mobile Telecommunications Network Operating Industry
Okechukwu Lawrence Emeagwali, Cemal Çalıcıoğlu
Abstract
In a bid to fill a crucial gap in the competitive dynamics literature brought about by the fact that extant
competitive action literature is limited and insufficient in its coverage of industries and geographic regions, this
study set out to map the variety of competitive actions specific to the mobile telecommunications network
operating industry. In order to accomplish this, the study concerned itself with the case of the Turkish industry. It
adopted a qualitative research methodology, specifically using the structured content analytic procedure in line
with established methodological traditions of extant competitive dynamics research. Secondary data was retrieved
from publicly available news sources, which were accessed through the LexisNexis database. Findings revealed a
total of 112 competitive actions types specific to the industry. These actions upon further treatment, were found to
be normally carried out within 8 domains of action and all of the action types isolated were of a nature that
conformed to 26 sub-domains of actions all described in detail in the body of the study.
Full Text: PDF