International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online)

The Study of Festival Tourism Development of Shanghai
Tang Congcong

Abstract
In recent years, the festival tourism as a new form of tourism products in the rapid development of China, won the local governments’ welcome. Various regions are hold many different types and content of festival activities, but at the same time, how to set up own brand festival did not cause the attention of the government. Research planning creative festival tourism, can better meet the demand of tourism consumers, improve the visibility of the city and drive the development of regional economy, It will further promote the healthy development of festival tourism. This paper first introduces the related concepts and characteristics of festival tourism; Second analyzes the development status of Shanghai festival tourism and the existence questions; Then, to Shanghai Tourism Festival as an example for empirical analysis, analyze the influence of festival tourism on city, At last, according to the problems put forward constructive Suggestions, in order to provide reference for the sustainable development of festival tourism in Shanghai.

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