Feasibility Report on Educational Toys and Programs in Australia
Weiping Huang

Abstract
This paper is about a feasibility report of educational toy business in Australia. According to personal researches by parents’ meeting and teaching experience, I find that parents in Australia pay more and more attention on children’s English study, especially the people whose English is a second language. They are keen on English learning and willing to invest on their children’s English training. So, recently this is a niche market that can be filled. This feasibility reports focus on four aspects, business feasibility, market feasibility, product feasibility and market strategy (Norman, Douglas & Thomas, 2009, p.174). In business feasibility, we will look at toy industry in Australia both in current trends and future trends, key driving forces and key success factors. Then, market feasibility will be analyzed in target market, product value, major competitors and so on. Next, product description, differences from similar products will be explained in product feasibility. Last, market strategy will be discussed including product price, publicity, and distribution models.

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