Cultural Movements and Their Impact on Business and Marketing
Navid Ghani

Abstract
Focusing on market-oriented cultural movements, this article examines how they have affected people’s behavior and lifestyles, as well as what people are seeking through them. Are there group dynamics with people working to achieve common goals? Do cultural movements stem from a passion for social change or compelling ideas that can build on and grow the momentum of desire, both in business and in the way people become consumers of these creative and dynamic ideas? We look at cultural movements from the perspective of business marketing, technology, and culture. The article highlights the digital age, which is creating opportunities for people, and its effect on the way in which our culture and business are shaping and reshaping our lifestyle.

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