Social Entrepreneurs and Social Designers: Change Makers with a New Mindset?
Dr Katja Fleischmann
Abstract
Economic and social problems are becoming increasingly complex. Meeting global challenges, such as climate
change and an aging population, requires people who focus on creating social value rather than profit. This
paper will demonstrate that social entrepreneurship and social design have gained momentum in recent years.
The purpose of this paper is to explore particular design methods, such as co-creation and design thinking, which
are used to facilitate collaboration to generate fresh thinking and provocative ideas in the social innovation
context. Social entrepreneurs and social designers often collaborate in the process of social innovation. The role
that design thinking can take as part of business and design higher education is examined. As a result it is
suggested to integrate design thinking in existing curricula to educate social entrepreneurs, social designers, and
graduates who are able to navigate within a shifting economic, social, cultural and technological landscape.
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