Choice of Business Aims and Strategies by Small Business Enterprises in Developing Countries
Noor Fadhiha Mokhtar

Abstract
This paper aims to examine the choice of business aims and strategies by small business enterprises particularly in developing countries. This paper presents a part of the framework indicator; the business aims and strategies (growth strategy, cooperation strategy, alliance strategy, and lifestyle strategy) developed by the researcher in the study of Internet adoption of marketing by small business enterprises in developing countries. Adopting a qualitative approach, fifteen field interviews were conducted with owners or managers of Malaysian and Bruneian small business enterprises. The interviews are constructed on the basis of semi-structured interviews and supporting by the literature review. The finding highlights that growth strategy is the most business strategy chosen by small business owners to expand the growth of their businesses. This study contributes to the literature on business aims and strategies by small business enterprises and the choice of business aims and strategies give the impact to the business directions as a whole.

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