The Extent of the Efficiency Strategy in Selection of the Factory Site (An Empirical Study on the Pharmaceutical Industry in Jordan)
Moayyad Al-Fawaeer, Feras Al-Gagbeer

Abstract
The purpose of this study was to identify the extent of senior management efficiency in the selection of the factory site in the Jordanian pharmaceutical companies at the long-term strategic level. In order to quantify the importance given to site factors defined as economics, infrastructure, law and environmental factors, the practical implications of modeling approach were designed to elicit location preferences based on decision makers’ opinions, parameterize the effects of location drivers in a pharmaceutical industry and which assessment method using in analysis firms location, and raw recommendations for policy aimed at fostering industry development in Jordan. The empirical study was developed based on questionnaire filled by (90) senior managers of pharmaceutical firms located in Jordan. As main findings the study identify; infrastructure, economics, law and environmental factors as main drivers of location selection in those firms. Also, the study indicates that, mangers must exercise considerable judgment in the choice of alternative locations; by using quantitative techniques which can help decision process which compatible and consistent with the longterm strategic objectives of pharmaceutical firms.

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