Pure Values among Entrepreneurs: A Study on Successful Entrepreneurs of Perlis MARA
Shuhairimi Abdullah

Abstract
Pure values are expected to be applied in all areas of human lives including the scope of entrepreneurship. Specifically, pure values are a part of the important component in the activity of entrepreneurship. This article attempts to explain the practice of pure values among successful entrepreneurs of MARA, Perlis (Malay for Indigenous People's Trust Council; commonly abbreviated as MARA) is a Malaysian government agency. The research method for this paper is mainly based on the application of literature review. In addition to that, a broad research in Perlis was also conducted by means of purpose sampling which includes an interview among important individuals like entrepreneurs and MARA employees who are in the position to provide related information and data. The collected data are analyzed qualitatively. The results of the research discovered that success enjoyed by the entrepreneurs of MARA Perlis is closely related with the understanding of pure values practiced along the framework of the entrepreneurs.

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