17-25 Year Old Turkish College Students’ Attitude Towards TV Advertisements
Aybike S. ERTIKE,

Abstract
In the research, we tried to examine the influence of ads on individuals between the ages 17 and 25. This is important because they represent an important segment of consumers. For this purpose, three hundred college students are chosen and they are shown 20 tv ads about different kinds of products. Then the students are directed to answer some questions about tv ads.The survey consists of two parts: The first part aims to gather information about the profile of the students and the second part is prepared to observe students’ attitudes towards tv ads and their understanding advertisements. Results of this study are based on the survey conducted in October 2010. In conclusion, the impact of television ads on young people is discussed and ollege students’ reactions to commercials broadcasted in Turkish televisions are displayed.

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