International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online)

Perception of Super Bowl Xlvi TV Advertisements in the USA: A Case of College Students
Okan Akcay, Qian (Susan) Sun, Liangyu Chen

Abstract
The purpose of this research paper is toanalyze male and female perceptions of Super Bowl XVLI advertising among college students in the USA. The Super Bowl promises to deliver on three main benefits for the audience, an exciting football game, very memorable ads from different industries and a half-time show (Bickle, 2012; Liguori, 2012). Popular commercials can play a critical role in helping to shape customer perception and influence buying decisions. This study has four sections: introduction and importance of topic, review of literature, methodology and hypotheses, and presentation of results and conclusions.

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