Moderating Role of Business Strategies on the Relationship between Best Business Practices and Firm Performance
Rattana Seedee

Abstract
This research attempts to investigate business strategies as a moderating role affecting the relationship between best business practices and firm’s performance. Data were collected from 169 Thai manufacturing firms. The data in this study were analyzed using parametric statistical methods. Descriptive statistics and hierarchical regression analysis were used to analyze the data. The finding indicated that the firm’s performance could be explained by 5 out of 9 categories of best business practices. Leadership practice, customer and market focus practice, human resource practices, process management practice and process innovation practice were five predictors of firm’s performance. Besides, the results of this study indicated that the relationship between best business practices and firm’s performance could be influenced by business strategies. Implications, recommendations and future research are discussed.

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