The influence of applying green marketing mix by chemical industries companies in three Arab States in West Asia on consumer's mental image
Dr. Tareq N. Hashem, Dr. Nahla A. Al-Rifai

Abstract
The purpose this study aims at investigating the influence of applying green marketing elements mix (product, pricing, distribution and promotion) by chemical industries companies in three countries in West Asia on consumer's mental image. As well as, to find out if there are differences in applying green marketing mix elements by chemical industries companies on consumer's mental image according to country, gender, age ,educational level and income.The design of this research is descriptive and quantitative in nature. The study population consisted of citizens in three Arab States in West Asia (Jordan, Kuwait and Syria) that represent three different types of economies; free economy, free economy depends mainly on oil and socialist economy respectively. A convenience sample of (450) customers was chosen (150 from each country). Statistical analysis reveled that there applying green marketing mix elements by chemical industries companies in all countries on the consumer's mental image is significant. We found that applying green marketing mix elements by the chemical industries companies in three countries on consumer's mental image is significant (p < 0.05) according to country, gender and age only. Implications: Chemical industries companies have to improve their products and develop them to be environmentally friendly products, also there is a bad need to raise public awareness of green marketing importance in chemical industries companies. Besides, companies should work on establishing a special department of environmental complaints that may be caused by chemical industries companies to do address them.

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