Effects of Dynamic Packaging Systems on Travel Agencies: Case of Turkey
Semra Caliskan, Birgul Kutlu, Hande Kimiloglu

Abstract
The purpose of this study is to evaluate the effects of dynamic packaging systems on A Class travel agencies. The survey is conducted with A class travel agencies from all regions of Turkey. The results of survey are analyzed through SPSS Statistics 18 program. 17 propositions are defined for expenses, revenues, contributions, system difficulties, general challenges and features of dynamic packaging systems. One sample T-test is used in order to accept or reject the propositions. It can be concluded that dynamic packaging systems have positive effects on the main products revenues like hotel and flight revenues, market position, the efficiency of operations, service/product range and supplier relationships, service quality and customer satisfaction.

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