Travel Agency and its Image – Factor Influencing the Attitude of Tourism Client towards the Choice of a Holiday Package
Dr. Martina Ferencová

Abstract
On choosing a holiday, the client of tourism is influenced by several factors: a price, destination, the purpose of a holiday, accommodation, catering services, transport, ancillary services as well as the travel agency offering holiday packages. The article examines tourism clients’ attitudes towards choosing a holiday based on the travel agency reputation and its image. It gives the results of a survey conducted by means of a questionnaire filled in by respondents from Poland and Slovakia.

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