Customer Choice in Mobile Service Providers in Saudi Arabia
Badr Alharbi

Abstract
The general population in Saudi Arabia has only been able to access mobile services and the Internet since 2004, when the sector was first opened to private industry. Since then, the use of mobile services has increased exponentially, as Saudis swiftly adopted the new technology. However, the use of mobile and internet services is affected by local cultural conservatism, on the one hand, and an increasingly global culture and continued technological advancements on the other. This quantitative study investigates the demographic factors (location and gender) that influence young Saudi Arabian customers’ choice, satisfaction and usage of mobile phone services.

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