The Role of Strategic Human Resource Management in Creation of Competitive Advantages (Case Study: A Commercial Organization in Malaysia)
Dr. Mahnaz Hemmati Noedoust Gilani, Mohammad Sadeghi Zadeh, Hamid Reza Saderi

Abstract
This research is conducted to present ideal HR strategies for a commercial organization in Malaysia. The recommended strategies were designed to emphasis competitive advantages. Research data were collected by distributing questionnaires, interviewing with managers and assessment of available reports. To develop the most suitable HR strategies, SWOT and PEST analytical methods were used. The research findings demonstrated that the organization possess an appropriate condition in the input process of human resources both internally and externally. The organization’s external factors in output and maintenance process of the human resources indicated a poor condition. Hence, aggressive strategies wererecommended to be applied in the input process, while defensive strategies were suggested to serve better in the maintenance and out process. It is concluded that the successful accomplishment of recommended strategies would guarantee the synergy, coherence and convergence in the general HR practices, policies and strategies. Thus, certain HR strategies were approved to have a key role in creating competitive advantages.

Full Text: PDF