Reasons for Promoting Fixed Asset Investment Projects in the Region of Greece. The Example of the Prefecture of Serres. A Qualitative Research
Nickolaos E Giovanis, Drogalas Georgios

Abstract
The evaluation of the disposal of both resources and modes of decision making with specific criteria, regarding the promotion of fixed investments, is the first step to the lasting and successful course of a business. This paper presents the results of a qualitative research with reference to the reasons for promoting the fixed assets investments in the region of Greece. The survey was conducted through in-depth interviews of 21 executives in the Prefecture of Serres. The results of the survey showed that the fundamental promotion factor is the existence of low investment risk accompanied with both reasonable and stable profitability, during the investment’s useful life.

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