Of Mission and Vision Statements and Their Potential Impact on Employee Behaviour and Attitudes: The Case of A Public But Profit-Oriented Tertiary Institution
William Phanuel Kofi Darbi

Abstract
Research on mission and vision statements as strategic management tools has often been limited to private for-profit organisations and more so to the experience of senior executives and managers. This paper reports the perspectives of employees of a unique public but profit-oriented tertiary institution with a renewed corporate mandate in a developing country. Based on a survey of 120 employees, this paper explored employees‟ state of awareness of mission and vision statements, perceptions about their level of ownership and whether the institution‟s mission and vision statements impact/can impact on their behaviour and attitudes. The results indicated that most employees have first hand knowledge of the mission and vision statements though they do not frequently come across them; also the level of knowledge of the components/contents and perceptions about ownership are low. Employees see ownership as a prerequisite for the statements to impact on their behaviours and attitudes.

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