Surviving in the Airline Business with a Brand Image; Perceptions of Travel Agency Ticketing Employees on Turkish Airlines
Erkan SEZGİN, Rıdvan KOZAK

Abstract
Turkish Airlines‟ (TK) brand and brand equity, risk and technology management of the company as perceived by the ticketing employees (TE) were questioned in this study, taking into consideration the air traffic accidents and how they affect the brand image of TK. Phenomenology method of qualitative measures was used in the process of scale development and Paired Sample “t” Test was used for the perceptions of sample groups. The results revealed that the company possesses a well-known brand and the managerial efforts for branding efforts are currently sufficient even though TK has a kind of bad reputation when it comes to plane crashes.

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