BUSINESS EDUCATION IN WORLD AND TURKISH UNIVERSITIES: A COMPARATIVE ANALYSIS
Nazan YELKİKALAN, Emel ALTIN, Hale ÇELİKKAN

Abstract
When the top 100 universities of the world are classified according to the countries in which they are located, 31% of them are American universities, 18% are British universities, 7% are universities in Australia, and 10% are Japanese and German universities at approximately equal proportions. However, none of the universities offering business education in Turkey are among the top 100 universities of the World. The purpose of this study is to establish the structural profile of business education system in Turkey in undergraduate level and compare this profile to the undergraduate level business education systems in the aforementioned countries (benchmarking). Hence, both applicability of the results obtained from this benchmark to Turkish universities will have been discussed and contributions to business education literature will be provided by determining new developments, interest areas, and new trends in business education that is rapidly developing in parallel with the business world. Moreover, it will be clearly revealed how and to what extent these new trends are reflected in the curricula of the universities that provide business education at undergraduate level in Turkey. For this purpose, content analysis was conducted on the websites of the universities in Turkey and American, British, Japanese, German and Australian universities within the top 100 universities of the world.

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