International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

 

ISLAMIC CONSUMER BEHAVIOR (ICB): ITS WHY AND WHAT1
Ahmad Azrin Adnan

Abstract
Issues on consumption become more important to all groups of society. They are so as the changes of current world economic directly affect the consumers and family economics regardless their level of income. The availability of many conventional theories and models of consumer behavior were seen inadequate to educate consumers on how to consume ethically, eventually to overcome the current consumption issues. What went wrong with the conventional approaches that have shown positive results in generating economics return? Or probably failure on the consumer side in translating all conventional approaches into action? Should the available approaches are not able to function as desired, is there any other alternative? Generally, this article tries to capture these questions. Specifically, this article attempts to examine the necessity of Islamic consumer behavior and how it should be displayed in the Islamic framework. Thus, the objective of this article is two folds. One is to identify the philosophy, concept and motive of conventional consumption. It shows the dominance of few conventional consumption approaches that are referred to when studying the human behavior. Two is to discuss Islamic critics on conventional consumption approaches. The discussion is based on five principles of Islamic consumer behavior, such as Islamic worldview (tasawwur) as consumption mould, ibadah as consumption method, quality consumption as an act of choice, mechanisms of getting benefits in this world (al-dunya) and Hereafter (al-akhirah); and His consent (mardhatillah) as consumption motive.

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