International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss


The Impact of Personality Traits on Smartphone Ownership and Use
Wilburn Lane, Chris Manner

This study directly tests the effect of the "Big Five" personality traits on smartphone ownership and use. Although researchers have tested the impact of personality the use of on communication technology, this is the first study that specifically examines smartphone use. Logistic regression and hierarchical linear regression were used to analyze results from a sample of 312 participants. We found that extraverted individuals were more likely to own a smartphone. Also, extraverts reported a greater importance on the texting function of smartphones. More agreeable individuals place greater importance on using the smartphone to make calls and less importance on texting.

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