International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss


Motivating Employees with Limited Pay Incentives Using Equity Theory and the Fast Food Industry as a Model
Thomas R. Tudor

A common question in low pay industries is how do employers motivate the lowest paid workers? Even in high unemployment environments these positions are readily available with employers knowing that at anytime their employees could switch to another low paying employer. In addition, employees know that wage increases are limited with also limited or non-existent promotion opportunities. These positions also tend to be less pleasant and have inadequate or no benefits. Turnover is generally high. This paper explores how equity theory can be effectively used to motivate employees with limited pay incentives. An emphasis is placed on the fast food industry.

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