International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

 

ADAPTING THE E.P.R.G PARADIGM TO INTERNATIONALIZING BUSINESS SCHOOLS: A CONCEPTUAL FRAMEWORK
Charles Moses, Kelvyn Moore, Jamie Pleasant, Donald Vest

Abstract
This research evaluates the application of the well-known ethnocentric, polycentric, regiocentric and geocentric (EPRG) paradigm as it relates to internationalizing university business schools in general, and specifically as regards the strategic appraisal of school mission, curriculum, faculty, and students. Successful business school internationalization requires a visionary mission, strong commitment from administration and faculty and actively involved students.

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