International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

 

THE ASSOCIATION BETWEEN HARD AND SOFT HUMAN RESOURCE MANAGEMENT ORIENTATIONS IN THE MALAYSIAN HOTEL ORGANIZATIONS
NOR KHOMAR ISHAK, FAKHRUL ZAMAN ABDULLAH, ZAINAL ABIDIN RAMLI

Abstract
Human Resources Management (HRM) orientation in handling human resources are two prime factors that would affect the human resources’ ability and willingness to provide quality service as required by the organization. The objective of the study was to examine the relationship between Hard HRM and Soft HRM orientation. It was proposed that if there was association between the Hard HRM and Soft HRM orientations in the hotel organization, it would be more effective as indicated in the low turnover rate. The variables were examined in 21 hotel organizations. Findings indicated a strong support for the proposition in only 1 hotel and minimal support in 3 hotels. The Hard HRM orientations were mainly organization-centered and reactive, while the Soft HRM orientations were predominantly employee-centered, in support of teamwork and with activities that enhanced the work environment.

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