International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

 

EXPLORING THE POTENTIAL OF A NIGHT MARKET AS A TOURIST ATTRACTION
Khursiah Binti Abd.Aziz, Lye Wai Yeng

Abstract
Night markets in Malaysia are definitely popular destinations among locals where it could be found easily in almost every small town and city in every state. This study is to explore the potential of night market in Taman Sri Muda, Shah Alam as a new tourist attraction. This study focused on the physical characteristics of the market site and it data was collected via ethnography research through observations, interviews and site documents. The finding for this research is based on the physical market setting, customers’ spending and traders and products. The last part of the research focused on the strategies of improvement for night market development in the future. The night markets in Taman Sri Muda, Shah Alam have it potential to become the next popular destination that may offer local and foreign travellers a different level of experience.

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